There are as many companies out there saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies in the world! How are you going to know which one is truly the best qualified and suitable for your needs with many of these claims out on the web?
As with all things in the business world, what your organization needs is going to be different from what a different one will need. It can even vary between competitors in the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it really is you want to accomplish with your SEO campaign. If you don’t have a clear goal, with measurable successes, your campaign is more likely to fail. This responsibility is on you, not who you hire, so be sure that you are ready to hire on an SEO company before you achieve this.
Your next task is to think beyond just those three words – search engine optimization. Yes, atlanta seo company need to bring more visitors to your website by obtaining a higher search rank, but how will this happen? Does the business you are looking at offer other services such as for example social media consultation, link constructing, design and copywriting? Having a company on hand that can handle all of this eases your needs to possess to shop around for web related companies again and again.
Speak to your business associates
OK, you know what you should do with your website and you know what services you intend to have provided for you. Now you should strat to get real data and information from people who really matter: your business contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you have to talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get examples of past success
Once you have found a great SEO agency you should get a quote from their website and see what they will have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, may be the most effective thing that any reputable SEO firm will have to offer you.
The last point I would like to bring up is usually to be cautious with outrageous claims made at any stage of the process such as:
“We guarantee lots one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is important, but hundreds? You’re just creating spam.